Pedigree Adoptable Mask – AR, Social
We saw an opportunity to tap into the current craze around dog masks to deliver a personal and surprising experience for users of the new Facebook AR Platform. For National Adopt A Shelter Dog Month, we launched "The Pedigree Adoptable Mask," the first selfie dog mask that is not only fun to use, but also helps shelter dogs find forever homes.
"Pedigree Adoptable Mask" | Production Co: North Kingdom | Role: Creative Direction | Team: Vera Keiter & Delilah Kim
“Marketing gold”
“Functional fun, people”
“Like Tinder, but for dogs”
