About

About

My superpower is taking what's complex, boiling it down to something simple, and making it resonate. The goal isn't just clarity. It's emotional connection. Work that feels true, human, and unmistakably on brand.

I've been doing that my entire career, helping some of the world’s most iconic brands — like GE, FedEx, IBM, the American Red Cross, and Pedigree — show up with clarity, purpose, and originality.

My work has been recognized hundreds of times by shows like Cannes and The One Show. But to me, the best creative should win people over, not just judges.

You can reach me at googerst@gmail.com

BBDO, New York
Group Creative Director, 2025 – Present
SVP / Senior Creative Director, 2017 – 2024
VP / Creative Director, 2013 – 2016
Clients: FedEx, Wells Fargo, American Red Cross, Pedigree, GE Aerospace, Starbucks, AT&T, SAP, American Family Insurance

Ogilvy, New York
Creative Director, 2011 – 2013
Associate Creative Director, 2009 – 2011
Senior Copywriter, 2006 – 2009
Clients: IBM, Coca-Cola, U.N. Climate Change Conference (COP15), The Film Foundation, The Moth, BlackRock

Additional Experience
The National Football League
Cliff Freeman & Partners
TBWA\Chiat\Day
McCann
DDB

Additional Brands
The National Football League, Microsoft, Verizon, Mastercard, Coca-Cola, Diet Pepsi, Subaru, Wendy’s, XBOX, New York Lottery, Bud Select, Rolling Rock, Bass Ale, Papermate Pens, Staples, Quizno’s, Hardee’s, Hollywood Video, Budget Rent-a-Car, Chivas Regal, Absolut, Circuit City, Barnes & Noble

Industry Involvement
Effie Awards – Final Round Judge (2023)
Radio Mercury Awards – Judge (2010–2012, 2016–2020)
WPP Creative Mentor (2009)

Education
Portfolio Center – Copywriting, Atlanta, GA
Villanova University – BA English Literature, Villanova, PA