"What We Deliver By Delivering" Brand Campaign
In September 2018, we launched a brand new global campaign for Fedex called “What we deliver by delivering.” In this new campaign, we demonstrate FedEx’s value beyond the box. It’s not just about the 11 million packages and pallets they deliver daily, it’s what the do for people and businesses. Each film focuses on the emotional / tangible benefits received in each and every package.
"Instagram-Sized-Businesses" Social Campaign
To dramatize how FedEx supports not only small businesses, but even micro-businesses, we squeezed entire small businesses into the frame of Instagram stories. Letting small business owners know – No matter how small your small business, FedEx Ground offers affordable and fast shipping
Behind the Scenes