"What We Deliver By Delivering" Brand Campaign 2018
In September 2018, we launched a brand new global campaign for Fedex called “What we deliver by delivering.” In this new campaign, we demonstrate FedEx’s value beyond the box. It’s not just about the 11 million packages and pallets they deliver daily, it’s what they do for people and businesses. Each film focuses on the emotional / tangible benefits received in each and every package.
"Memories" :60 TV | Director: Noam Murro | Role: Creative Director & Copywriter
“Tortoise & the Hare" :60 TV | Director: Noam Murro | Role: Creative Director Honors: Adweek Ad of the day
“FedEx beautifully captures the surprise and delight of a simple delivery.”
“Gift Box” :60 | Director: Noam Murro | Role: Creative Director
“Maple Syrup” :30 | Director: Noam Murro | Role: Creative Director
“The Future” :60 TV | Director: Noam Murro | Role: Creative Director & Copywriter
“Opportunity" :30 TV | Director: Noam Murro | Role: Creative Director | Honors: Adweek Ad of the day
“Folding Stories” Social Campaign
We developed these simple Instagram Stories videos to capture the emotional storytelling of the larger global campaign in the social space.
"Instagram-Sized-Businesses" Social Campaign
To dramatize how FedEx supports not only small businesses, but even micro-businesses, we squeezed entire small businesses into the frame of Instagram stories. Letting small business owners know – No matter how small your small business, FedEx Ground offers affordable and fast shipping
Behind the Scenes
