FedEx / NFL Playoffs Concert Series

THE FEDEX / NFL PLAYOFF CONCERT SERIES
The Weeknd. Dre. Rihanna. The biggest game brings out the biggest stars. Yet, with 150 million tuning in annually, the NFL Playoffs have even more viewers than the Super Bowl itself. The only thing missing was the halftime show. Introducing the FedEx / NFL Playoffs Concert Series, featuring 12 TikTok halftime shows during all 12 playoff games in 2023.

One Show, Shortlist, Social Media Single Platform Series, “FedEx NFL Playoffs Concert Series”
One Show, Shortlist, Social Media Livestream, “FedEx NFL Playoffs Concert Series”
AdAge, article, “FedEx taps TikTok Artists for NFL playoff halftime shows”
LLBOnline, article, “FedEx Showcases TikTok Stars in NFL halftime show”
LLBOnline, article, “How FedEx Delivered 12 NFL Halftime Shows Early”
Marketing Brew, article, “How will brands use TikTok in Super Bowl marketing this year?”