American Red Cross - “Shelter Mom”
The American Red Cross answers 65,000 disasters a year with an army of 300,000 volunteers—people who often give up time with their own families to help others. “Shelter Mom” honors that sacrifice, showing the human side of disaster relief during the holidays, when generosity matters most.
“Shelter Mom” | Director: Anthony Frattolillo | Role: Concept, Copy & Creative Direction
American Red Cross - “Packing”
Every eight minutes, a family loses the place they call home. “Packing” is a quiet, powerful reminder of how quickly plans can change, and how much every act of generosity can mean.
“Packing” | Director: Anthony Frattolillo | Role: Creative Direction | Team: Nicole Dombey, Anish Easwar