IBM

IBM Smarter Planet
As one of the most renowned campaigns in recent memory, the IBM Smarter Planet brand platform helped establish a voice and vision in a world that’s becoming increasingly more intelligent and interconnected. In addition to working alongside many talented people on the launch and brand campaign, I ran the efforts targeting midsize businesses.

The brief for Midsize Businesses: IBM had a problem. The majority of midsize businesses believed that IBM was just too big or expensive to help them. So we created a Smarter Planet campaign that went beyond big business and government to reach out to smaller companies. I lead the midmarket Smarter Planet creative effort that demonstrated how IBM is helping midsized businesses level the playing field against larger competition. 

IBM Sports - "Data is a Game Changer"

I lead the launch of the IBM sports platform and the "Data is a Game Changer" campaign in the U.S. This initiative gave IBM the ability to demonstrate its powerful data analytics capabilities across all industries using a topic in which c-level executives pay very close attention. Our first big initiative was the The IBM Game Changer Interactive Wall, which turned complex data from all over the US Open grounds into fun for fans.  

"Tennis Needs Nerds" – Watch the Case Study Film

IBM Masters TV

IBM - US OPEN COURT CONNECT
Not every tweet can be smart. Unless you attach something smart to every tweet. US Open CourtConnect is the first social media experience to attach real-time stats and analysis to Tweets and Facebook posts during a live sporting event. This campaign predated the official IBM Sports platform.