Creative Director / Copywriter

Pedigree Adoptable Mask


Pedigree Adoptable Mask – AR, Social

We saw an opportunity to tap into the current craze around dog masks to deliver a personal and surprising experience for users of the new Facebook AR Platform. For National Adopt A Shelter Dog Month, we launched "The Pedigree Adoptable Mask," the first selfie dog mask that is not only fun to use, but also helps shelter dogs find forever homes. 

"Pedigree Adoptable Mask" | Production Co: North Kingdom | Honors: ADWEEK + ADFREAK "Ad of the Day" Feature | CREATIVITY Online Editors "Pick of the Day," | Fast Company Feature | Forbes Feature | Contagious Feature | Little Black Book Feature | Best Ads on TV

Marketing gold
— Forbes
Functional fun, people
— Fast Company
Like Tinder, but for dogs
— D'Marge