Creative Director / Copywriter
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FedEx - What we deliver by delivering.

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"What We Deliver By Delivering" Brand Campaign

In September 2018, we launched a brand new global campaign for Fedex called “What we deliver by delivering.” In this new campaign, we demonstrate FedEx’s value beyond the box. It’s not just about the 11 million packages and pallets they deliver daily, it’s what the do for people and businesses. Each film focuses on the emotional / tangible benefits received in each and every package.

"Memories" :45 TV | Director: Noam Murro | Honors: Adweek Ad of the day

“Tortoise & the Hare" :60 TV | Director: Noam Murro | Honors: Adweek Ad of the day

“Opportunity" :30 TV | Director: Noam Murro | Honors: Adweek Ad of the day


FedEx beautifully captures the surprise and delight of a simple delivery.
— Adweek

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"Instagram-Sized-Businesses" Social Campaign

To dramatize how FedEx supports not only small businesses, but even micro-businesses, we squeezed entire small businesses into the frame of Instagram stories. Letting small business owners know – No matter how small your small business, FedEx Ground offers affordable and fast shipping

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Instagram-Sized-Business | Director: Hoku & Adam

Behind the Scenes

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