Creative Director / Copywriter

Coca-Cola - Live Positively

Coca-Cola "Live Positively"

We created this campaign to demonstrate how Coca-Cola's "Live Positively" platform is making a difference in the world. The four areas we focused on were: Renewable plant-based bottles, recycling, water conservation and active lifestyle sponsorships. 

The Coca-Cola Company was a critical partner in raising awareness for COP15, the UN Climate Change Conference in Copenhagen. We created this "A Bottle of Hope" campaign to help turn Copenhagen into Hopenhagen.