Creative Director / Copywriter

Pedigree - Feed the Good

Pedigree " Feed the Good" Global Campaign

We developed Pedigree’s new global campaign, Feed the Good, based on the simple, yet universal insight that dogs’ innocence reconnects us with our own. Dogs – who show no deference to culture, race, socioeconomics, age, disabilities etc. – remind us what really matters. As such, Pedigree believes that dogs bring out the good in us, and by nourishing the loveable innocence in every dog, Pedigree brings out the good in them.

"Pick Me" | Director: Aaron Stoller | Honors: Lürzer's Archive Vol. 4/2017 | ADWEEK + ADFREAK Feature | CREATIVITY Online Editors #1 "Pick of the Day," Shoot Online, Featured article | AdForum, Top 5 of the Week Worldwide (#4) | AdForum, "Ad of The Day" | Fast Company Feature | BestAdsonTV | Source Creative

“General Howe’s Dog” | Director: Noam Murro | Honors: AdAge Exclusive, CREATIVITY Online Editors #1 "Pick of the Day," CREATIVITY Top 5: #2 Best brand idea of this week, SHOOT Online "Top Spot of the week," Bronze Clio, Film Craft Cinematography, Little Black Book Feature, AdForum Feature, SHOTS, "Hot Shot of the week," SHOTS, "Top 10 Ads of April

"Rescued" :45 TV | Director: Lance Acord | Honors: Lürzer's Archive Int'l Archive Vol.4 Interview - Issue 4/2016, Lürzer's Archive Int'l Archive Vol.4 2015 Feature, One Show Finalist, Global Effie

“Recovery’ :30 TV | Director: Matt Smuckler

"The Walk" | Director: Lance Acord | Honors: Creativity Online Editor's Pick, Adweek Ad of the Day, Communication Arts Annual - Exhibit Feature, Communication Arts Advertising Annual 56, Lürzer's Int'l Archive Vol.4 2015 Feature, Silver Addy, One Show Finalist, Adweek - 10 Ads that show why BBDO was US Agency of the Year, Fast Company Co.Create Top 5 Ads of the Week, CW's #1 Greatest Animal CommercialGlobal Effie



Print and OOH