Pedigree " Feed the Good" Global Campaign
We developed Pedigree’s new global campaign, Feed the Good, based on the simple, yet universal insight that dogs’ innocence reconnects us with our own. Dogs – who show no deference to culture, race, socioeconomics, age, disabilities etc. – remind us what really matters. As such, Pedigree believes that dogs bring out the good in us, and by nourishing the loveable innocence in every dog, Pedigree brings out the good in them.
Print and OOH