Creative Director / Copywriter
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Pedigree - Pup-letes

Pedigree "Pup-letes"

To help launch Pedigree's new Puppy formula, we created an campaign that asked the question, "What does it take to be a Pedigree Pup-lete?

"Right Equipment" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith

"Acting" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith

"Stamina" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith

"Pit Crew" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith

"Guts" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith


Puppy Bowl Sponsorship

Using the line, "What does it take to be a Puppy Bowl Puppy?," ten additional films were developed to hype up the Pedigree-sponsored Puppy Bowl on Animal Planet.

"Dedication" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

"Speed" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

"Aggressiveness" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

"Nose for the Ball" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

“Competitive Spirit” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

“Handling Pressure” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

“Ferocity” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

“Focus” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

“Gotta be a Puppy” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner

“Following Direction” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner