Pedigree "Pup-letes"
To help launch Pedigree's new Puppy formula, we created an campaign that asked the question, "What does it take to be a Pedigree Pup-lete?
"Right Equipment" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith
"Acting" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith
"Stamina" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith
"Pit Crew" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith
"Guts" Social OLV | Agency: BBDO, Role: Creative Director | Director: Baker Smith
Puppy Bowl Sponsorship
Using the line, "What does it take to be a Puppy Bowl Puppy?," ten additional films were developed to hype up the Pedigree-sponsored Puppy Bowl on Animal Planet.
"Dedication" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
"Speed" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
"Aggressiveness" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
"Nose for the Ball" Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
“Competitive Spirit” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
“Handling Pressure” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
“Ferocity” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
“Focus” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
“Gotta be a Puppy” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner
“Following Direction” Social OLV | Agency: BBDO, Role: Creative Director, Copywriter | Director: Ben Cullner