Creative Director / Copywriter

About

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About

Greg Gerstner is an award-winning Senior Creative Director, Copywriter and strategic thinker with nearly 20 years of experience creating brand-building campaigns for some of the world’s most respected companies. He is currently an SVP / Senior Creative Director at BBDO NY, where he leads the FedEx account with his partner, Banks. Previously, they lead the Pedigree account.

Prior to joining BBDO in 2013, Greg worked full-time at the NFL, TBWA Chiat Day, Cliff Freeman & Partners, McCann, DDB and most recently at Ogilvy, where he launched the IBM Sports platform and led the IBM Midmarket team.

Greg’s work has been consistently recognized by some of the advertising industry’s most prestigious award shows – including Cannes and The One Show. Though honored by this recognition, he believes that campaigns that win over award-show judges and those that win over consumers should not be mutually exclusive. 

Raised in NY and NJ, Greg graduated from Villanova University with a BA in English literature before spending two years in Atlanta at the Portfolio Center School for Advertising. Greg currently lives in Jersey City, NJ, with his wife, son and two dogs.

You can reach him at googerst@gmail.com

Experience

BBDO, NYC
SVP / Senior Creative Director, 2017 - Present
VP / Creative Director, 2013 - 2016
FedEx, Pedigree, Starbucks, GE Appliances, AT&T, SAP

Ogilvy, NYC
Creative Director, 2011- 2013
Associate Creative Director, 2009-2011
Senior Copywriter, 2006-2009
IBM, Coca-Cola, U.N. Climate Change Conference (Cop15), The Film Foundation, The Moth, Blackrock

DDB, NYC
Senior Copywriter, 2005-06
New York Lottery, Diet Pepsi, Bud Select, Subaru

McCann, NYC
Senior Copywriter, 2004-05
Copywriter, 2002-2003
Mastercard, XBOX, Rolling Rock, Rock Green Light, Bass Ale, PaperMate Pens, Wendy’s, Staples, Microsoft PC-Games, Verizon

Cliff Freeman & Partners, NYC
Copywriter, 2000-2001
Quizno’s Subs, Hardee’s, Staples, Fanta, Hollywood Video, Budget Rent-a-Car

TBWA / Chiat / Day, NYC
Copywriter, 2000
Chivas Regal, Absolut, Martell, Circuit City, Barnes & Noble, Kosmo.com, The Family Center, Prodigy

NFL - National Football League, NYC
Junior Copywriter, 1999
NFL Brand, Arena Football League

Extras
2018: Radio Mercury Awards, Judge
2017: Radio Mercury Awards, Judge
2016: Radio Mercury Awards, Judge
2012: Radio Mercury Awards, Judge
2011: Radio Mercury Awards, Judge
2010: Radio Mercury Awards, Judge
2009: WPP Creative Mentor

Education:
Portfolio Center, Atlanta, GA, 1999
Copywriting

Villanova University, Philly, PA 1997
BA English Literature, Minor in Communication