Creative Director / Copywriter
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IBM - Out with Cables

Out with Cables - In with Blades

We created the "Out with Cables" campaign to demonstrate how the IBM BladeCenter could help a typical business consolidate dozens of IT servers - connected literally by miles of cables - down to just one server, freeing each business from a web of complexity. We launched the campaign with teaser print and a film.

Launch Print

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Photographer:  John Clang

Photographer: John Clang

Launch Film

“Out with Cables” OLV Launch | Director: John Clang

TV

“The Ball” :30 TV | Director: Joe Pytka

Print

Photographer:  John Clang

Photographer: John Clang

 Social - “Very Short Demos with Ned”

Director: John Clang

High impact Print Unit